1. What Are Cookies
Cookies are small text files that are placed on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work more efficiently, to improve the user experience, and to provide information to the website owner.
Cookies are stored on your device by your web browser and can be read by the website that created them on subsequent visits. They allow websites to remember your actions and preferences (such as login details, language, and display preferences) over a period of time, so you do not have to re-enter them each time you return to the site or browse between pages.
This Cookie Policy explains how Deal Direct Trade Ltd ("we", "us", or "our") uses cookies and similar technologies on dealdirecttrade.com. This policy should be read alongside our Privacy Policy, which explains how we handle your personal data more broadly.
2. How We Use Cookies
Deal Direct Trade uses cookies for the following purposes:
- Essential site functionality — to ensure our website operates correctly and securely, including session management, load balancing, and security features.
- Understanding our visitors — to analyse how visitors use our website so we can identify areas for improvement and ensure we are delivering the best possible experience for our trade partners.
- Remembering your preferences — to store your settings and preferences so the site can function in the way you expect on return visits.
- Third-party services — to enable functionality provided by third-party tools we use, such as analytics platforms and embedded forms.
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the basic operation of our website. They enable core functionality such as session management, security, and network management. You cannot opt out of these cookies as the website cannot function properly without them.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
session_id |
Maintains your active session while browsing the website. Ensures continuity between page requests. | Session | |
csrf_token |
Provides security by preventing cross-site request forgery attacks on form submissions. | Session | |
cookie_consent |
Stores your cookie consent preferences so we do not repeatedly ask for your consent. | 1 year | |
__cf_bm |
Set by Cloudflare for bot management and security protection. Helps distinguish between legitimate visitors and automated traffic. | 30 minutes |
3.2 Analytical and Performance Cookies
These cookies allow us to recognise and count the number of visitors to our website and to see how visitors move around the site. This helps us to improve the way our website works, for example, by ensuring that visitors can find what they are looking for easily. All data collected by these cookies is aggregated and therefore anonymous.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
_ga |
Set by Google Analytics. Used to distinguish unique users by assigning a randomly generated number as a client identifier. Included in each page request and used to calculate visitor, session, and campaign data for site analytics reports. | 2 years | |
_ga_* |
Set by Google Analytics 4. Used to persist session state and track interactions across pages. | 2 years | |
_gid |
Set by Google Analytics. Used to distinguish users and throttle request rates. | 24 hours | |
_gat_UA-* |
Set by Google Analytics. Used to throttle the request rate to the Google Analytics collection servers, limiting data collection on high-traffic sites. | 1 minute |
3.3 Functionality Cookies
These cookies allow our website to remember choices you make (such as your preferred language, region, or display settings) and provide enhanced, more personalised features. They may be set by us or by third-party providers whose services we have added to our pages.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
user_prefs |
Stores your display and interface preferences, such as preferred layout or content settings, so they persist between visits. | 1 year | |
region |
Remembers your selected region or location to display relevant pricing and delivery information. | 6 months |
3.4 Marketing and Targeting Cookies
Deal Direct Trade does not currently use marketing or advertising cookies on this website. We do not serve targeted advertisements or track your browsing activity across other websites.
Should we introduce marketing cookies in the future, this policy will be updated accordingly, and we will seek your consent before placing any such cookies on your device, in accordance with UK data protection regulations.
4. Third-Party Cookies
In addition to the cookies we set directly, some cookies are placed by third-party services that appear on our pages. We do not control the setting of these cookies. The third parties we work with include:
Google Analytics (Google LLC)
We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect information about your use of the site, including your IP address (which is anonymised before storage). This data is transmitted to and stored by Google on servers which may be located outside the United Kingdom. Google may use this data in accordance with their own privacy policy.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Typeform (TYPEFORM SL)
We use Typeform to power our trade account application form. When you interact with our embedded application form, Typeform may set cookies to enable the form to function correctly, to remember your progress, and to prevent duplicate submissions.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
tf_respondent_cc |
Set by Typeform. Tracks respondent progress through the form to enable resumption and prevent duplicate submissions. | 6 months | |
__tlbcpv |
Set by Typeform. Used for functional purposes related to the embedded form experience. | 1 year |
5. How to Manage and Disable Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies, or to alert you when a cookie is being set. The method for managing cookies varies between browsers. Below are links and instructions for the most commonly used browsers:
- Google Chrome Settings → Privacy and Security → Cookies and other site data. Alternatively, visit Chrome cookie settings help.
- Mozilla Firefox Settings → Privacy & Security → Cookies and Site Data. Alternatively, visit Firefox cookie settings help.
- Apple Safari Preferences → Privacy → Manage Website Data. Alternatively, visit Safari cookie settings help.
- Microsoft Edge Settings → Cookies and site permissions → Manage and delete cookies and site data. Alternatively, visit Edge cookie settings help.
For other browsers, please consult the documentation or help resources provided by the browser manufacturer.
6. Impact of Disabling Cookies
Please be aware that restricting or disabling cookies may impact the functionality of our website. If you choose to block or delete cookies, you may experience the following:
- You may be unable to access certain areas or features of the website.
- Your preferences and settings (such as region or display options) will not be remembered between visits.
- Forms, including our trade account application, may not function correctly.
- You may be asked to re-confirm your cookie consent preferences on each visit.
- Some pages may take longer to load or may not display as intended.
Strictly necessary cookies cannot be disabled through our cookie consent mechanism as they are required for the website to function. However, you can still block them through your browser settings, though this may cause significant disruption to your experience.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last updated" date at the top of this page.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. If we make significant changes to the way we use cookies, we will make reasonable efforts to notify you, such as by placing a prominent notice on our website.
8. Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations 2003 (PECR), you have the right to:
- Be informed about how we use cookies and similar technologies.
- Withdraw your consent to non-essential cookies at any time by adjusting your browser settings or using our cookie consent mechanism.
- Request information about the personal data we hold about you in connection with cookie usage.
For more information about your data protection rights, please refer to our Privacy Policy or visit the Information Commissioner's Office (ICO) website.
9. Contact Us
If you have any questions about this Cookie Policy, or about how we use cookies and similar technologies, please do not hesitate to contact us.
Deal Direct Trade Ltd
Email: privacy@dealdirecttrade.com
Please include "Cookie Policy" in the subject line of your email so we can direct your enquiry to the appropriate team member promptly.