Retailer stories are drawn from real patterns across our trade accounts, with details combined and anonymised so no single customer's trading data is identifiable.
A marketplace seller in the North West opened a trade account with us after three rejected Amazon category applications. The stock was genuine, bought from a mix of marketplaces and clearance sources, but the paperwork behind it could not prove that, and Amazon's reviewers kept saying no.
The fix was boring, which is the point
Their first order with us was deliberately structured for ungating: a single VAT invoice, more than ten units of each target product, their Seller Central legal name and address matched on the account before the order was placed. The first application after that went through in two days. Three more categories followed over the next quarter, each on the strength of the same kind of invoice.
What scaled after approval
Ungating opened the listings; the economics kept them running. Working from trade price against RRP, they settled into a weekly reorder of proven velocity lines in health and beauty, using our sold-per-month signals to avoid overcommitting on new lines. Twelve months on, the account orders weekly and holds 30-day terms.
The transferable lesson
Amazon's gates are a paperwork test. Sellers fail it with genuine stock every day because the invoice behind that stock cannot be verified. Buy from a supplier whose invoices are built to pass, match your account details before ordering, and gates become routine rather than a wall.
If you are stuck on a rejection, our team will look at the rejection reason with you before your first order, so the next application is the one that passes.